Leveraging the Power of Photography

Meet our favorite Aussie Dave Adamson. Here’s the key points you need to know when it comes to your church and photography from Dave’s message.

• “I never planned to do this. I never planned to be a pastor.”
• I could tell you that children are dying of starvation in Africa, but you’ll just bleep that from your mind. Or I could show you a photo and you will remember it forever.
• People will forget what you said, but people will never forget how you made them feel. Maya Angelou
• Images are the language of the 21^st century – Dr. Leonard Sweet Is your church speaking that language?
• Photos, not words, on social media will tell the story of your church. Photos give people the chance to visit your church before they visit your church.
• Vision of North Point: To build churches that unchurched people love to attend.
• Your website is the front door of your church. Social media is the pathway to that front door.
• When we tell our story well, we move people from 2D to 3D.
• Clicking with people is more important than clicking the shutter
• 81% of people only skim the content they read online.
• People form a first impression in a mere 50 miliseconds.-Inc.com
• An estimated 84% of communications will be visual by 2018 –Inc.com
• Posts that include images produce 650% higher engagement than text-only posts. –Inc.com
• Facebook posts from brands that included images earned 87% of all engagements. –Inc.com
• Tweets with images earned up to 18% more clicks, 89% more favorites, and 150% more RTs. – Inc.com
• What about images make people stop scrolling; bright light, strong contrast, sharp images, people images but not too many
• Change your angle to make people feel like they’re in the room with you.
• We want people who have never been in church to know what it feels like to be in church through the photography we share.
• Our goal is to get people to just stop scrolling.
• Leverage your people with the skills that they already have.
• Goals of our volunteer teams: 1) More in love with Jesus 2) Relationally connected 3) Better at their craft
• Teach your volunteers where to stand.
• Teach your volunteers when to shoot photographs.
• Teach your volunteers how to process their photos.
• LOOK INTO: Fuji XT-10
• Don’t use digital zoom. Zoom with your feet.