As we live our lives, we make thousands of decisions every day. However, most of our decisions and actions are subconscious. In fact, 95% of our brain activity, and therefore our lives, is subconscious.

What is our subconscious?

It’s the part of our brain that we have very little perception of. It’s the part of our mind that we are not fully aware of but which influences our feelings and actions.

How does stuff get into our subconscious?

Great question! I’m glad you asked. When we encounter a circumstance, we have thoughts about that circumstance. Put a couple of those thoughts together and you’ve now created a story about what external circumstances you’re going through.

Then, you have feelings based upon those thoughts and the story you’ve told yourself about the circumstance.

You then act based upon those feelings, and your new actions create your circumstances.

It’s one giant loop.

After you think a thought enough times, it becomes a conscious belief.

After we believe that conscious belief enough times, it slips into our subconscious. And it is these subconscious beliefs that we then live out of.

Your subconscious beliefs are simply old thoughts you kept on repeat, and since your thoughts create your feelings which create your actions which create your circumstances, the life you create for yourself is based upon your subconscious beliefs.

We then reinforce our subconscious beliefs on a daily basis.

Your brain is a badass warrior that just wants to keep you safe and comfortable. In our brains, we have something magical called the Reticular Activating System (RAS).

Our Reticular Activating System searches for evidence in our lives to prove our belief systems to be true. We call this confirmation bias.

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Imagine that you wake up on the wrong side of the bed and think, “Today is going to be the worst day ever!” You know what’s going to happen? Your brain is going to look for evidence to prove that to be true. You caught multiple red lights on the way to work. A guy almost ran into you in the parking lot. The coffee is out at the office. It’s raining. The list goes on and on. Now, instead of having a rough morning, you’re going to have a crappy day and maybe a terrible week as well.

Do you watch news in the morning? Perhaps you’ve noticed that most of what the news reports on is rather negative. Because of our RAS’s confirmation bias, people who watch the news in the morning report to have a 30% worse day than those who don’t watch the news.


What does this mean for you?

If your life – internally or externally – does not look like you desire, it may be time to look at your belief systems.

Everyone has limiting beliefs. These are the beliefs that keep you from seeing what’s possible for your life, prevent you from taking powerful action in your life, and stop you from living the life of your dreams.

How do you get rid of limiting beliefs?

Grab my guide to overcoming limiting beliefs.

You’ll be equipped to…

✔️ Identify what’s holding you back from creating the life you want & achieving your goals

✔️ Heal the root cause of what’s keeping you stuck so you’re not caught in cycles any longer

✔️ Create & reinforce a new, empowering belief to support the lifestyle you want