Branding is who you are, who you want to be, and who people perceive you to be. It’s what you represent and stand for. It is your promise to your target audience. It tells them what they can expect from you. Your brand is what differentiates you from your competitiors.

Your logo is not your brand. Updating your logo is not “rebranding.” It doesn’t redefine who you are. Your essence is still the same.

Branding involves…

  • Strategy
  • Messaging
  • Emotional Appeal
  • Visual Identity (Design)

Your brand combines all of these things to define who you are and how you are perceived.