I joined the staff of Beth Hallel Messianic Synagogue in March 2017 as the congregational administrator. In a sentence, I run the business/office side of a synagogue with an average weekend attendance between 175 & 200 (not including our livestream audience) all in 30 hours per week.
In July, I started running significant social media for Beth Hallel. As a result, our July & August average weekend attendance increased 12.3% compared to the previous 6 months.
During July, I designed & executed a marketing campaign for a Night of Worship event we were hosting featuring Israeli singer-songwriter Joshua Aaron.
I ran multiple ads targeting both Jewish and Christian individuals and executed a content marketing strategy on our Facebook page.
Here’s the results…
- Our total attendance was 262 people. 2/3 of them were guests.
- Out of the 172 guets, 54% found out about the event through Facebook or online searches.
- 41% of all people in attendance found out about the event through Facebook and/or online searches.
How much did we spend? Less than $75.