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Consistency is Key in Branding

Consistency is Key in Branding

Want to confuse your audience? Be inconsistent. Want your prospective clients to think you’re unprofessional? Be inconsistent. People should be able to recognize your brand, no matter what part of your business they are looking at. You social media posts and...
How to Optimize Your Website Using Fonts

How to Optimize Your Website Using Fonts

Picking the right fonts for your website is instrumental to turn website visitors into website readers into business customers. While fonts may seem like a small detail, they can make or break a website… and a sale. Fonts that are too busy, too difficult to read, or...