Brady Shearer nailed it speaking about his process for creating great church videos. Here’s some of his top quotes and key points!
- “Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up.” –James Belasco
- The key to a great video is getting high enough that the cops can’t get you… @BradyShearer #thatcc
- Extraordinary = Timely + Timeless
- Video is the most timely medium of our generation.
- Online video accounts for 50% of all online traffic.
- Video is the most dominant medium of our time.
- Video on it’s own is not a silver bullet.
- Storytelling is the most powerful form of human communication.
- Jesus spent, at the very least, 30% of his time using story while teaching. (Robert Stein, The Method and Message of Jesus’ Teachings)
- Storytelling is the only form of human communication that forces our brains to focus.
- 1/3 of our waking hours are spent in a daydreaming state.
- Attention is the most valuable commodity it can have.
- Action requires attention.
- The best way to get people’s attention is through story.
- Extraordinary = Video + Storytelling
- Video Process Step #1 – The Interview
- Video Process Step #2 – The Story
- Video Process Step #3 – The Visuals
- Video Process Step #4 – The B-Roll
- Video Process Step #5 – The Editing
- What grieves me about storytelling is that we talk about it all the time but we don’t do it in the church.
- 662 of 1600 pastors (40%) said they needed most help with sermon illustrations.
- Churches can use this follow 3 Step Storytelling Formula
- Step 1) A lead with a problem
- Step 2) A mentor with a blueprint
- Step 3) A result from a decision
- Don’t be Suicide Squad.
- Your church and your pastors will be the mentor with a blueprint, no the lead hero.
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