5-Step Process for Creating Extraordinary Church Videos

Brady Shearer nailed it speaking about his process for creating great church videos. Here’s some of his top quotes and key points!

• “Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up.” –James Belasco
• The key to a great video is getting high enough that the cops can’t get you… @BradyShearer #thatcc
• Extraordinary = Timely + Timeless
• Video is the most timely medium of our generation.
• Online video accounts for 50% of all online traffic.
• Video is the most dominant medium of our time.
• Video on it’s own is not a silver bullet.
• Storytelling is the most powerful form of human communication.
• Jesus spent, at the very least, 30% of his time using story while teaching. (Robert Stein, The Method and Message of Jesus’ Teachings)
• Storytelling is the only form of human communication that forces our brains to focus.
• 1/3 of our waking hours are spent in a daydreaming state.
• Attention is the most valuable commodity it can have.
• Action requires attention.
• The best way to get people’s attention is through story.
• Extraordinary = Video + Storytelling
• Video Process Step #1 – The Interview
• Video Process Step #2 – The Story
• Video Process Step #3 – The Visuals
• Video Process Step #4 – The B-Roll
• Video Process Step #5 – The Editing
• What grieves me about storytelling is that we talk about it all the time but we don’t do it in the church.
• 662 of 1600 pastors (40%) said they needed most help with sermon illustrations.
• Churches can use this follow 3 Step Storytelling Formula
• Step 1) A lead with a problem
•  Step 2) A mentor with a blueprint
• Step 3) A result from a decision
• Don’t be Suicide Squad.
• Your church and your pastors will be the mentor with a blueprint, no the lead hero.