Resources

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Resources2018-01-30T18:47:20+00:00
CAMPAIGN MESSAGING/STORYTELLING & STRATEGY
What do you want to say to your audiences? What story do you want to share? How do you clearly communicate it in a way that will impact not just their minds but their hearts to result in action? Craft your message and uncover how to tell it to each of your unique audiences and demographics.

I've developed multiple campaigns for organizations across the US to increase sales and event attendance. Some of these include TEDx events, monthly Chick-fil-A campaigns, Lent & Advent campaigns for churches, and more.

    For 2 years, I developed and executed all campaign messaging and strategy for 2 TEDx events at SamfordU. TEDxSamfordU previously existed but had gone dormant. I revived it and took it from nonexistence to 90 people in attendance at our first conference and 150 at our second conference.
    During the month of November, I developed the messaging and communications strategy for a "Buy One, Get One, Give One" (BOGOGO) campaign for Chick-fil-A Greystone that increased sales by over $9,000 and resulted in 2,000 boxed meals being donated to individuals in need. This BOGOGO campaign has since been done at other Chick-fil-A restaurants across the U.S.
    I also oversaw Advent (Christmas) and Lent (Easter) social media campaigns for Mount Pisgah UMC, as well as a 31 Days of Good campaign in January.

What do you want to say to your audiences? What story do you want to share? How do you clearly communicate it in a way that will impact not just their minds but their hearts to result in action? Craft your message and uncover how to tell it to each of your unique audiences and demographics.

I’ve developed multiple campaigns for organizations across the US to increase sales and event attendance. Some of these include TEDx events, monthly Chick-fil-A campaigns, Lent & Advent campaigns for churches, and more.

  • For 2 years, I developed and executed all campaign messaging and strategy for 2 TEDx events at SamfordU. TEDxSamfordU previously existed but had gone dormant. I revived it and took it from nonexistence to 90 people in attendance at our first conference and 150 at our second conference
  • During the month of November, I developed the messaging and communications strategy for a “Buy One, Get One, Give One” (BOGOGO) campaign for Chick-fil-A Greystone that increased sales by over $9,000 and resulted in 2,000 boxed meals being donated to individuals in need. This BOGOGO campaign has since been done at other Chick-fil-A restaurants across the U.S.
  • I also oversaw Advent (Christmas) and Lent (Easter) social media campaigns for Mount Pisgah UMC, as well as a 31 Days of Good campaign in January.