Picking the right fonts for your website is instrumental to turn website visitors into website readers into business customers.

While fonts may seem like a small detail, they can make or break a website… and a sale.

Fonts that are too busy, too difficult to read, or don’t accurately connect with your target audience can cause a prospective client to click off your site.

Here’s some guidelines I use when determining what fonts to use.

Complementary Fonts

Using the same font for your entire website looks boring and also doesn’t help site visitors know what’s important and what’s not. All the text just blends together.

At the same time, using too many fonts looks unprofessional and chaotic.

Instead choose 2-3 different fonts to use. Since these will all be seen on a small, bright screen, you should keep them relatively minimalistic.

There’s two types of fonts – serif and sans serif. Serifs are the little lines on the ends of each letter. Some fonts have them. Some don’t (hence the sans).

Your header text can be either serif or sans serif, but your body text should definitely be sans serif.

Want to add some more fun to your website? Add in a script or more fun font. Only use a “fun font” or script font as a header.

Font Hierarchy

Establishing a font hierarchy helps direct readers where to look first… then second… then third.

Header 1 should be the biggest and highlight the most important text. Then you’ll use Header 2, followed by Header 3, followed by the body text. (Your body text is the same as your paragraphs.)

Make sure the hierarchy you pick uses complementary fonts so your site doesn’t look too busy.

 

Have questions? Send me an email!