Content Strategy with Chris Dunagan

Chris Dunagan brought the heat today talking about content strategy, how it works, and why you need one. Here’s some of his key points and top quotes.

  • We are stewards of the gospel.
  • Church online is broken if it doesn’t connect people to people.
  • Content strategy: mobilizing resources to achieve a goal in support of the vision of your organization
  • Vision determines content and context.
  • There are 2 ways to get content: curate it or create it.
  • Refine -> Revise -> Improve -> Recycle
  • “Connect people with something that you’ve taught them, or with something that they’re about to learn.”
  • “Your feelings will lie to you, but your data will not lie.”
  • Distribution is important. Just because you create a website doesn’t mean that people will flock to it.
  • “By the time your staff is tired of hearing your core values, your volunteers are JUST beginning to catch on.”
  • 7 reasons why Christians get baptized > Come be baptized.
  • Evaluate: content strategy, vision, content, context, create, distribution, timing
  • Strategy wheel: Writing (How we say it?) -> Distribution (Where we say it?) -> Listening (What are THEY saying?) -> Messaging (What we want them to say?)
  • Your content strategy should further the Gospel of Jesus and not the fame of you, your leader or your organization.
  • “We can’t build a kingdom when it’s attached to ourselves, it must be attached to our Maker.”
By |2016-09-21T09:27:44+00:00September 21st, 2016|Uncategorized|0 Comments

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