Grow Your Audience Engagement on Facebook

social media engagement

 

Facebook algorithms are changing constantly, and figuring out how to keep your audience engaging with your Page can be hard. Here’s some helpful tips to keep people connected to your brand or organization on social media:

  1. Use photos.
    It’s easy to just post graphics. You can get a graphic from anywhere, but shooting, editing, and posting a photo takes a bit more work. However, it shows who you actually are as a brand or organization. It increases your audience’s trust in you and drives engagement.
  2. Post consistently.
    There’s a ton of reasons for this but perhaps the biggest one is the Facebook algorithm. The more you post, the more Facebook begins to understand who might like your content and page and the more it will show your posts to your target audience. You’ll also be providing consistent value to your audience.
  3. Share stories.
    People connect to one another through sharing stories – not through sharing data and information. When you share stories of your people, people can better relate and connect with you as a brand. You go from being a faceless entity to be a collective of people with stories.
By |2018-03-16T16:06:01+00:00March 16th, 2018|Uncategorized|0 Comments

Ministry Leadership 101 from Andy Stanley

andystanley

Northpoint Church’s lead pastor, Andy Stanley, spoke about leadership at the Catalyst Conference in Atlanta this past week. Here’s some of his thoughts…

  • Leader’s don’t leave.
  • What is the next generation worth? Everything.  
  • Let’s make sure we leave the Church in better shape for the next generation than the way we found it.
  • Organizational health always results in sustained impact.  
  • Platform ministry doesn’t always result in sustained impact.
  • We should have such stellar organizations that the marketplace comes to us to ask how.
  • Women should be treated more respectfully on a church staff than on any other staff.
  • Health brings growth.  
  • In a healthy organizations, everyone is convinced everyone is essential.
  • The organization of the church should lead the way in terms of org health. Sometimes we make it all about Sunday.
  • In healthy organizations, personal accountability is high and collaboration is essential.
  • In the corporate side of church, we have to work a lot harder for people to feel it and see it.
  • There’s no off season in ministry.
  • If you decide to become a great leader once you have an important role in leadership, you won’t ever have one.
  • I’m constantly looking for people that are looking for more and more responsibility.
  • What are we doing? Why are we doing it? Where do I fit in?  
  • Healthy people are attracted to healthy organizations.
  • Everybody knows what THEY are doing, but do they know what WE are doing?  
  • When everyone knows what we are doing, most decisions are pre-decided.  
  • If you wait until you’re an important leader to implement leadership strategies then you will never be an important leader.  
  • What WE ARE doing is what makes what I’M doing an important part of this organization.
  • One of the greatest habits you can make as a leader is saying, “You decide!”
  • Leaders make the fewest decisions possible because they are surrounded by people who can make decisions.   
  • If they know the WHAT, then they have the filter in which to evaluate the data in order to make the best decision.
  • You have to answer the question of WHAT and WHY you do.  
  • The process is oftentimes more important than the product.
  • We draw people to Jesus by creating and operating churches designed to attract and engage unchurched people.
  • We don’t just DO church, we create churches.  
  • Jesus invited people to follow before they believed.  
  • The question “why” is where you find your inspiration.
  • Why would you be a Christian? It will make your life better.
  • Following Jesus will make your life better and make you better at life.
  • Everyone needs to know: Where do I fit in?
  • Memorable is portable.
  • Interns: Do what’s asked and ask lots of questions.
  • The bullseye of leadership is doing what only you can do.
By |2016-10-09T14:18:38+00:00October 9th, 2016|Uncategorized|0 Comments

20 Top Quotes from Simon Sinek's CatalystATL Talk

Author and leadership expert Simon Sinek spoke about leadership at the Catalyst Conference today in Atlanta. If you weren’t able to make it (and even if you were), here are the key ideas and top quotes from his talk.

  • Leadership is not about being in charge, it is about taking care of those in your charge.
  • Anyone can be a leader just like everyone has the capacity to be a parent.
  • What do leaders need to lead? Authority isn’t it.
  • Empathy is considering the lives of others.
  • The two things leaders need in order to lead well: Empathy and Perspective.
  • Deepest human need it to be valued and feel valuable.
  • We need to feel valued & valuable. When we always check our phones, we say to those we’re w/ ‘You aren’t valuable.’
  • As leaders, if we destroy the human spirit of those we lead, we also destroy our organizations. Simon Sinek
  • Maybe we have the politicians we have because they are the politicians we deserve
  • “Let us be the leaders we wish we had. Let us be the examples.”
  • A healthy work environment is genuine about its people. Relationships matter.
  • Finite players are playing to win and infinite players are playing to keep the game going.
  • A Leader does the work with you to teach you. A Boss demands you do the work for them without teaching you.
  • “Impact takes time; making a difference is a journey.”
  • There’s no winning the game of faith or church. The game is to keep it alive and perpetuate the belief beyond us!
  • The goal isn’t to be better or beat the competition, but to outlast them.
  • “Community is a spiritual discipline. Lean into the uncomfortable to learn how to love.” – @ScottSauls
  • How about show up every day and be better than yesterday?
  • We have shelves full of self-help books but no books on how to help people.
  • Practiced empathy results in a changed spirit.
By |2016-10-07T14:57:35+00:00October 7th, 2016|Uncategorized|0 Comments

36 Top Quotes & Key Ideas from #ThatCC 2015

I may not be able to find all of my notes from last year’s That Church Conference 2015, one of the only digital communications conferences for churches in the United States. However, I do have some of my notes thanks to the wonderful world of Twitter. Here’s the top quotes and some of the key ideas presented during That Church Conference in September of 2015.

  • If you want to lift yourself up, lift up someone else. Booker T. Washington
  • Get out of your church. Get out into the community. Jesus said, “GO ye therefore.”
  • Social media is not an activity. It is an investment –Dave Adamson
  • We connect with our community for 1 hour each Sunday. We can stay connected for the other 167 hours of the week on social media. –Dave Adamson
  • Note: Aussie Dave sold everything to go into full-time ministry.
  • To Moses, it was a stick. To God, it was a staff that would lead a nation. – Paul Briney
  • Digital interaction is not a replacement for face-to-face interactions.
  • “Kids don’t know the difference between online and offline relationships.”
  • Write articles answering questions people are asking. –Chris Dunagan
  • Everyone deserves an opportunity to be brought into the presence of God. –Brian Boyle
  • It’s hard to get the message of the gospel out in such a hostile world. –Justin Dean
  • Your church’s website will be a deciding factor for people visiting your church. –Justin Dean.
  • Everything you do is PR. –Justin Dean
  • You need to be prepared for your church to show up in the headlines. –Justin Dean
  • If you don’t create sustainable ministry, you will face burnout.
  • The Sabbath is the only commandment we brag about breaking.
  • If you don’t pay attention to social media for 2 hours on Sunday, nobody is going to die.
  • Use online connections to foster offline community –Tim Schraeder
  • If your church isn’t doing social, then you’re not listening to the Gospel. –Tim Schraeder
  • We want God’s message to go public. –Tim Schraeder
  • If your church is full, that’s great but until Heaven is full, our work is not finished –Tim Schraeder
  • It’s not about stealing someone else’s stuff and slapping a fish symbol on it.
  • You have to learn how to fit what you are sharing into the context of where you are. –Carrie Kintz
  • “Whaterver else anything is, it ought to begin by being personal.” –Carrie Kintz
  • If digital platforms are at their best when stories are being told and the Church as THE best story to tell, the Church should be THE best at using digital platforms. –Van Baird
  • The church should be using Social Media to point people to Jesus. Period.
  • Digital platforms are at their best when stories are being told. @vanbaird
  • “Sometimes we need to stop talking and start listening.” @vanbaird
  • When you listen, you get to be heard. –Van Baird
  • Be intentional in listening to what others share online. They’re telling you how to minister to them. –Van Baird
  • We can’t just tell stories online. We have to help people live better stories.
  • How do you use online to affect offline?
  • The Christian army needs to stop shooting their wounded.
  • “Only hire the best potential to grow” –Paul Briney
  • How can we leverage #innovation for the sake of the #gospel?
  • “We’re just dudes and ladies passionate about sharing the gospel”

Like what you see here? Show your appreciation by sharing this list, signing up for my newsletter, and following me on Twitter.

By |2016-09-23T13:55:18+00:00September 23rd, 2016|Uncategorized|0 Comments

5-Step Process for Creating Extraordinary Church Videos

churchvids

Brady Shearer nailed it speaking about his process for creating great church videos. Here’s some of his top quotes and key points!

  • “Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up.” –James Belasco
  • The key to a great video is getting high enough that the cops can’t get you… @BradyShearer #thatcc
  • Extraordinary = Timely + Timeless
  • Video is the most timely medium of our generation.
  • Online video accounts for 50% of all online traffic.
  • Video is the most dominant medium of our time.
  • Video on it’s own is not a silver bullet.
  • Storytelling is the most powerful form of human communication.
  • Jesus spent, at the very least, 30% of his time using story while teaching. (Robert Stein, The Method and Message of Jesus’ Teachings)
  • Storytelling is the only form of human communication that forces our brains to focus.
  • 1/3 of our waking hours are spent in a daydreaming state.
  • Attention is the most valuable commodity it can have.
  • Action requires attention.
  • The best way to get people’s attention is through story.
  • Extraordinary = Video + Storytelling
  • Video Process Step #1 – The Interview
  • Video Process Step #2 – The Story
  • Video Process Step #3 – The Visuals
  • Video Process Step #4 – The B-Roll
  • Video Process Step #5 – The Editing
  • What grieves me about storytelling is that we talk about it all the time but we don’t do it in the church.
  • 662 of 1600 pastors (40%) said they needed most help with sermon illustrations.
  • Churches can use this follow 3 Step Storytelling Formula
  • Step 1) A lead with a problem
  •  Step 2) A mentor with a blueprint
  • Step 3) A result from a decision
  • Don’t be Suicide Squad.
  • Your church and your pastors will be the mentor with a blueprint, no the lead hero.
By |2016-09-21T10:18:23+00:00September 21st, 2016|Uncategorized|0 Comments

Content Strategy with Chris Dunagan

Chris Dunagan brought the heat today talking about content strategy, how it works, and why you need one. Here’s some of his key points and top quotes.

  • We are stewards of the gospel.
  • Church online is broken if it doesn’t connect people to people.
  • Content strategy: mobilizing resources to achieve a goal in support of the vision of your organization
  • Vision determines content and context.
  • There are 2 ways to get content: curate it or create it.
  • Refine -> Revise -> Improve -> Recycle
  • “Connect people with something that you’ve taught them, or with something that they’re about to learn.”
  • “Your feelings will lie to you, but your data will not lie.”
  • Distribution is important. Just because you create a website doesn’t mean that people will flock to it.
  • “By the time your staff is tired of hearing your core values, your volunteers are JUST beginning to catch on.”
  • 7 reasons why Christians get baptized > Come be baptized.
  • Evaluate: content strategy, vision, content, context, create, distribution, timing
  • Strategy wheel: Writing (How we say it?) -> Distribution (Where we say it?) -> Listening (What are THEY saying?) -> Messaging (What we want them to say?)
  • Your content strategy should further the Gospel of Jesus and not the fame of you, your leader or your organization.
  • “We can’t build a kingdom when it’s attached to ourselves, it must be attached to our Maker.”
By |2016-09-21T09:27:44+00:00September 21st, 2016|Uncategorized|0 Comments

Empathy & Online Communications

Sometimes people give such great talks that they make you want to cry. One of those people is my girl Carrie Kintz at That Church Conference. I could listen to her talk all day long. Here’s some of her top quotes and key thoughts:

  • Empathy is the cornerstone of your digital communications plan.
  • When you look at data online, when we first get to know each other, all you know about me are a few data points. You sometimes don’t know how to talk to me. As a person coming to your church, I don’t necessarily know how to talk to you.
  • We don’t want to lose the ability to talk to each other.
  • Empathy is not sympathy.
  • Empathy is not compassion.
  • Empathy is not pity.
  • Definition of empathy: The ability to understand AND SHARE the feelings of another. The key is “AND SHARE” is critical in digital communications.
  • Phil 2:3-4
  • It means looking into someone’s eyes and saying “I see you.”
  • 1 Corinthians 9:22
  • Empathy connects us to one another.
  • The church has a reputation of treating people with contempt. We cannot lose sight of empathy.
  • Hebrews 4:14 (We have a great high priest in Christ… let us then with confidence draw near to the throne of grace, that we may receive mercy and find grace to help in time of need)
  • Data without empathy can be cold, hard and calculating.
  • Learn to read data and remember that data represents people.
  • Data is the story that your audience tells you about you.
  • Is your content the right content for your audience?
  • Do not rely solely on data to tell you about your audience. People are more than numbers.
  • Use data as a guide for your audience.
  • What do you want people to do?
  • Where do you want people to go?
  • How do you want them to connect?
  • Emotions without empathy can be wild, uncontrolled, and selfish.
  • Learn how to read emotions being expressed. Remember: emotions come from people.
  • Do not respond emotion-for-emotion with your audience all the time.
  • Empathy does not mean you have to match the emotion of the other person.
  • Take people on a journey to the end result.
  • The end of the journey of your audience may simply be acceptance.
  • Data + Empathy = Engagement, Relationships & Growth
  • Use data to identify your key audience and use emotion to tap into your audience’s hearts and minds.
  • Use empathy to tie data and emotion together into highly shareable, conversational content.
  • Be smart about when to use empathy. It doesn’t have to be all the time. You don’t want to manipulate people.
  • Be slow to speak, and only after having first listened quietly, so that you may understand the meaning, leanings, and wishes of those who do speak. Thus you will better know when to speak and when to be silent. –St. Ignatius
  • The first key to empathy is to listen.
  • Don’t listen to respond, but listen to understand.
  • Ask contextual questions.
  • Tap into common human experiences.
  • Connect yourself to your audience.
  • Consume the Word. It has to be your foundation.
  • The Word keeps you in the Truth.
  • The Word gives you the Lord’s perspective on people.
  • The Bible is essential to what we do.
  • We compartmentalize everything and take ourselves out of humanity. We have to enter back in.
  • We have to put ourselves in the shoes of our audience if we want to reach them, and we have the greatest example of that in Jesus Christ.
  • Effective ministry is being able to put ourselves in the shoes of the people we are in ministry to and with.

Follow Carrie on Twitter at @CarrieKintz.
Follow your favorite church branding and design specialist at @AlyHathcock.

Oh, and because I love Carrie and I love #ThatCC so much, I’m giving away 7 30-minute branding and visual identity consulting sessions via skype. All you have to do is email me at alyhathcock1@gmail.com with the subject line “ThatCC Consulting Session #Free”

By |2016-09-21T09:08:59+00:00September 21st, 2016|Uncategorized|0 Comments

Cultivating Sustainable Faith in a Digital World with Steven Dilla

Our friend Steven Dilla spoke yesterday evening at That Church Conference. This is just a glimpse of what he covered.

  • In New York, there’s very little to catalyze faith.
  • People to connect to community before they connect to Christ.
  • There are more people carrying a copy of Scripture than ever before, because it’s on their phones.
  • 85% of people say mobile devices are a central part of daily life.
  • As of 2013, social media is a major part of 65 percent of ministries.
  • Why people read the Bible: 72% personal prayer and devotion; 62% learn about religion
  • The internet is as much as a problem as it is a solution.
  • The average American receives 63.5 notifications per day and reports that notifications help them feel more connected.
  • It takes 15 minutes for your mind to fully reset after receiving notification.
  • This equates to 16 hours per day of reset time.
  • There is no such thing as “church online.”
  • The average person didn’t have access to the Scriptural text of the Bible until hundreds of years after the Resurrection of Christ.
  • The Bible should be integrated, but so far, it’s only been distributed.
  • We could risk having data point engagement driving Christian orthodoxy.
  • The most intimate place is the couch at the end of the day.
  • “Digital is the catalyst that will trigger people toward communities where they can receive the gospel.” @StevenDilla #thatcc
  • “Leverage all your skills and accumen to drive people toward community in creative and compelling ways.” @StevenDilla #ThatCC
  • Lay the gospel over search data points to give people what the need.
  • Let social media be the catalyst for change in how we share and spread the Gospel #ThatCC @StevenDilla @ThatChurchConf
  • “The brick and morter church must work together with the digital world to create a holistic experience.”
  • Book Recommendations: Amusing Ourselves to Death by Neil Postman, Reclaiming Conversation by Sherry Turkle, and Platform Revolution.

Follow Steven on Twitter at @StevenDilla, and be sure to follow your favorite note taker and church branding and design specialist Aly Hathcock at @alyhathcock.

By |2016-09-21T07:53:28+00:00September 21st, 2016|Uncategorized|0 Comments

Leveraging the Power of Photography

leveraging-photography

Meet our favorite Aussie Dave Adamson. Here’s the key points you need to know when it comes to your church and photography from Dave’s message.

  • “I never planned to do this. I never planned to be a pastor.”
  • I could tell you that children are dying of starvation in Africa, but you’ll just bleep that from your mind. Or I could show you a photo and you will remember it forever.
  • People will forget what you said, but people will never forget how you made them feel. Maya Angelou
  • Images are the language of the 21st century – Dr. Leonard Sweet Is your church speaking that language?
  • Photos, not words, on social media will tell the story of your church. Photos give people the chance to visit your church before they visit your church.
  • Vision of North Point: To build churches that unchurched people love to attend.
  • Your website is the front door of your church. Social media is the pathway to that front door.
  • When we tell our story well, we move people from 2D to 3D.
  • Clicking with people is more important than clicking the shutter
  • 81% of people only skim the content they read online.
  • People form a first impression in a mere 50 miliseconds.-Inc.com
  • An estimated 84% of communications will be visual by 2018 –Inc.com
  • Posts that include images produce 650% higher engagement than text-only posts. –Inc.com
  • Facebook posts from brands that included images earned 87% of all engagements. –Inc.com
  • Tweets with images earned up to 18% more clicks, 89% more favorites, and 150% more RTs. – Inc.com
  • What about images make people stop scrolling; bright light, strong contrast, sharp images, people images but not too many
  • Change your angle to make people feel like they’re in the room with you.
  • We want people who have never been in church to know what it feels like to be in church through the photography we share.
  • Our goal is to get people to just stop scrolling.
  • Leverage your people with the skills that they already have.
  • Goals of our volunteer teams: 1) More in love with Jesus 2) Relationally connected 3) Better at their craft
  • Teach your volunteers where to stand.
  • Teach your volunteers when to shoot photographs.
  • Teach your volunteers how to process their photos.
  • LOOK INTO: Fuji XT-10
  • Don’t use digital zoom. Zoom with your feet.
By |2016-09-20T14:44:52+00:00September 20th, 2016|Uncategorized|0 Comments