5-Step Process for Creating Extraordinary Church Videos


Brady Shearer nailed it speaking about his process for creating great church videos. Here’s some of his top quotes and key points!

  • “Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up.” –James Belasco
  • The key to a great video is getting high enough that the cops can’t get you… @BradyShearer #thatcc
  • Extraordinary = Timely + Timeless
  • Video is the most timely medium of our generation.
  • Online video accounts for 50% of all online traffic.
  • Video is the most dominant medium of our time.
  • Video on it’s own is not a silver bullet.
  • Storytelling is the most powerful form of human communication.
  • Jesus spent, at the very least, 30% of his time using story while teaching. (Robert Stein, The Method and Message of Jesus’ Teachings)
  • Storytelling is the only form of human communication that forces our brains to focus.
  • 1/3 of our waking hours are spent in a daydreaming state.
  • Attention is the most valuable commodity it can have.
  • Action requires attention.
  • The best way to get people’s attention is through story.
  • Extraordinary = Video + Storytelling
  • Video Process Step #1 – The Interview
  • Video Process Step #2 – The Story
  • Video Process Step #3 – The Visuals
  • Video Process Step #4 – The B-Roll
  • Video Process Step #5 – The Editing
  • What grieves me about storytelling is that we talk about it all the time but we don’t do it in the church.
  • 662 of 1600 pastors (40%) said they needed most help with sermon illustrations.
  • Churches can use this follow 3 Step Storytelling Formula
  • Step 1) A lead with a problem
  •  Step 2) A mentor with a blueprint
  • Step 3) A result from a decision
  • Don’t be Suicide Squad.
  • Your church and your pastors will be the mentor with a blueprint, no the lead hero.
By |2016-09-21T10:18:23+00:00September 21st, 2016|Uncategorized|0 Comments

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