5 Lightbulb Moments That Could Change Your Communications Strategy

Here’s the top quotes and key points from Phil Bowdle at West Ridge Church.

  • What’s your one job?
  • Be an advocate for your audience.
  • Start with questions before answers.
  • 3 questions:  What do you want to accomplish? What’s the problem to solve? What are the barriers?
  • WATCH: Lights at West Ridge: A Christmas Light Experience
  • Sometimes you can get clarity from your pastor by asking him what it is he wants it to accomplish. @philbowdle #ThatCC
  • Quit doing announcements. Start doing next steps.
  • The model we have for church announcements right now has been the model for 30-40 years. We’re assuming we have people’s attention. We often don’t.
  • Create standards for what is communicated during services.
  • Tip the sacred cow. Quit doing announcements.
  • Ask these questions: Does this announcement reach 80% of our audience? Is it a key on-ramp to a ministry? Does it connect to the pastor’s message?
  • If you have to be able to answer the question, “So what?”
  • Stop sharing bullet points. Start sharing stories.
  • Get creative with your methods.
  • Get proactive with a communications plan
  • What are the next 1-2 steps you want your audience to know?
  • If you’re sharing more than 1-2 things, your message is going to get muddled.
  • “Your audience has a limited bandwidth. What are the 1-2 next steps you want your audience to know?” – @philbowdle #ThatCC
  • The number of people who are associated with our church is increasing, but church attendance is down.
  • Our church is not competing with the church down the street. We’re competing with soccer practice.
  • Are you healthy and sustainable?
  • Don’t let the fear of being disliked cripple you from being effective.
  • Create standards so you don’t have to be the bad guy… the standards can be the bad guy.
  • If you are not willing to say no, you are not being an advocate for your audience. You are being a staff member. – @philbowdle #thatcc
  • Thinking like a staff member=overwhelming your audience. Saying no and strategically communicating=serving members. @philbowdle #ThatCC
  • “During my first year, I deleted Papyrus from a couple people’s computers.”
  • We have to prevent people from tuning out
  • Stewardship > Excellence
  • Ask God that you will be a good steward of everything He places in your hands.
  • Stop trying to be the church down the street. Embrace what God has given you.
By |2016-09-20T13:43:38+00:00September 20th, 2016|Uncategorized|0 Comments

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